@author: Better yet, this site would have been a great opportunity for a fluid layout and could have been accomplished with maybe one more day’s work. That way it could have accommodated both resolutions
@axameter: The website’s design is appropriate for the audience and product. That makes it better than “millllllionsss” of others.
Things I Like: Grid layout, color scheme, and a strong focus on the copy.
Area for Possible Improvement: I would have liked a little bit more white space for some of the interior pages. It was a little bit crowded, even when optimized for 1280px. I’m a little confused as to why sometimes they used sifr and other times used image replacement, but the end result is some nice looking typography.
Overall, still a site that I can find some inspiration in, and a great sales pitch. I like it when design studios focus more on showing the potential customers results rather than trying to “wow” them with the latest trend
Thanks for getting that referred over to me, Pat. It was a great blog post to read, and I especially liked reading about the “details” they invested in, specifically the footer. Some really great ideas are discussed there, and it really shows how professional their approach is.
In regards to the sifr + image replacement combo, I can understand the justification that they wanted pixel-perfect headers for some specific areas, but in general it still strikes me as inconsistent, and the blog never really explains why sifr wasn’t doing well enough (the text in sifr would have rendered the same as the image if given the same margins, font size, line-height, etc.)
However, to be honest, it’s such an insignificant annoyance that I’d hate to linger on it much more and give these guys more praise. They did great work and invested their time wisely in their content.
8 Comments
Amazing work and a great new site. Andy is an amazing designer and creative director.
Really impressive.
Great design. It’s clean and flows well. Also noticed the site is designed for 1280px . Wonder when this will take over the 1024px de facto standard.
hmm … nothing special … similar to millllllionsss other
@author: Better yet, this site would have been a great opportunity for a fluid layout and could have been accomplished with maybe one more day’s work. That way it could have accommodated both resolutions
@axameter: The website’s design is appropriate for the audience and product. That makes it better than “millllllionsss” of others.
Things I Like: Grid layout, color scheme, and a strong focus on the copy.
Area for Possible Improvement: I would have liked a little bit more white space for some of the interior pages. It was a little bit crowded, even when optimized for 1280px. I’m a little confused as to why sometimes they used sifr and other times used image replacement, but the end result is some nice looking typography.
Overall, still a site that I can find some inspiration in, and a great sales pitch. I like it when design studios focus more on showing the potential customers results rather than trying to “wow” them with the latest trend
@Shaun: They actually mention that they used both sifr and image replacement techniques for the font, each to serve a different purpose. Check it out on their blog: http://unitinteractive.com/blog/2009/01/19/redesigning-unit-interactive/
Thanks for getting that referred over to me, Pat. It was a great blog post to read, and I especially liked reading about the “details” they invested in, specifically the footer. Some really great ideas are discussed there, and it really shows how professional their approach is.
In regards to the sifr + image replacement combo, I can understand the justification that they wanted pixel-perfect headers for some specific areas, but in general it still strikes me as inconsistent, and the blog never really explains why sifr wasn’t doing well enough (the text in sifr would have rendered the same as the image if given the same margins, font size, line-height, etc.)
However, to be honest, it’s such an insignificant annoyance that I’d hate to linger on it much more and give these guys more praise. They did great work and invested their time wisely in their content.
love the contact form.