Very creative but functional? No. A website is a tool to sell and if these guys want to compete before a brand awareness is built up how can they? having a url that is a hex colour may be ‘cool’ but in the real world makes the site only accessible to those who are specifically looking for it.
Another example of design gone mad.
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There URL is actually the hexcolor for red, Awesome! Very creative!
Very creative but functional? No. A website is a tool to sell and if these guys want to compete before a brand awareness is built up how can they? having a url that is a hex colour may be ‘cool’ but in the real world makes the site only accessible to those who are specifically looking for it.
Another example of design gone mad.