It’s refreshing to see content-oriented design that communicates and reinforces what product is being sold.
That being said, I think the interior pages leave a little bit to be desired. One thing I would recommend to this site’s designer is maybe making it a little bit easier to get a quote on the products promoted, rather than anytime anyone clicks on a “Quote” button it always takes them to the same contact form. A simple checklist at the contact form where you can check off things you would like quoted would be a major UI improvement without requiring much time.
Also, there’s a little bit of an information overload at times. At one point there were 3 different menus and 27 unique links on the page at once (that number doesn’t include any repeat links, which would have brought the number into the 30′s.) That can make the site difficult to navigate, especially for someone on a screen reader trying to find information on one particular product. For this I would recommend possibly a categorical breakdown that would whittle into subcategories, rather than starting at a singular point that branches into multiple directions.
Other than that, I love the vivid illustration on the homepage. It stays with the customer and does a great job of branding the company as both creative and professional; no small feat. Good work!
I agree with Johann, the logo is really lacking. It looks like they decided to update the site by ripping off someone else’s design, but for company reasons had to keep the old ugly logo.
I quick look in the wayback machine confirms my suspicions. They’ve used that logo since 1998! I wonder why they dropped Boxy the helpful box guy who helps you wth your..um..boxes?
5 Comments
Simple, Clean & open. Logo mark looks off. Needs work.
It’s refreshing to see content-oriented design that communicates and reinforces what product is being sold.
That being said, I think the interior pages leave a little bit to be desired. One thing I would recommend to this site’s designer is maybe making it a little bit easier to get a quote on the products promoted, rather than anytime anyone clicks on a “Quote” button it always takes them to the same contact form. A simple checklist at the contact form where you can check off things you would like quoted would be a major UI improvement without requiring much time.
Also, there’s a little bit of an information overload at times. At one point there were 3 different menus and 27 unique links on the page at once (that number doesn’t include any repeat links, which would have brought the number into the 30′s.) That can make the site difficult to navigate, especially for someone on a screen reader trying to find information on one particular product. For this I would recommend possibly a categorical breakdown that would whittle into subcategories, rather than starting at a singular point that branches into multiple directions.
Other than that, I love the vivid illustration on the homepage. It stays with the customer and does a great job of branding the company as both creative and professional; no small feat. Good work!
I will agree with everything Roger just said, but personally, I did notice one glaring issue the moment I opened the site:
The art direction is a poor-man’s Virb http://www.virb.com/
clean and easy on the eyes.
@dude: Poor man’s virb?
I agree with Johann, the logo is really lacking. It looks like they decided to update the site by ripping off someone else’s design, but for company reasons had to keep the old ugly logo.
I quick look in the wayback machine confirms my suspicions. They’ve used that logo since 1998! I wonder why they dropped Boxy the helpful box guy who helps you wth your..um..boxes?
http://web.archive.org/web/19980614185949/http://www.instabox.com/