I prefer the ‘busy’ pattern though because it relates to the brand over the “beat-to-a-pulp-so-sick-of-seeing” circles with light drop shadows that has no relevance. Maybe take the opacity down 5-10% more and you’re good to go.
It may be revisiting some trends we saw a while back but I like it! Maybe its just the fact that everything is so well put together that offsets for the fact that its all been done before. It works, it flows and it definitely puts the content first.
Well, technically speaking, it’s a good site. Everything is where it should be, text is readable, colors are bright and inviting. I’m sure some of the background/text contrasts fail on a few usability color tests, but overall, it’s not bad.
All in all, it’s a good site. It should work reasonably well with regular consumers too. My comment stems from the fact that the look and feel is nothing new, nor unique. I simply couldn’t remember anything particularly “exclusive” to this site after I closed the tab, other than the words “bright, shiny, and different sections.”
So… while it scores high on the technical check-list, the lack of any consistent visual branding (because of the varying “slides”) adversely affects how easy it should have been to remember the site.
(Also, making the logo bigger did nothing to help me remember it. It appeared where a banner should have been, and all the other slides reinforced that pattern by having banners at the same area – making the logo appear like a banner, and not something I should mentally retain.)
Are the consistency of font usage and the colours purple and green not consistent enough for you. I have seen branding work better, I must admit but there’s a clear relationship that flows through this one page site, that makes the ‘BRAND’ work…
Re: Branding – and when they decide to update, and those styling elements you pointed out are replaced, would the “branding” you speak of be carried over?
It’s the difference between a brand, and a brand campaign.
Re: Myself – I’ve long said that I prefer not to attach any “work” to my comments, simply because it can either artificially strengthen or weaken the statement and hamper discussion.
If my URL pointed to BBH, Ogilvy, or Turner-Duckworth, how would you treat my comments? As something of value?
What if somebody had a valid counter-argument, but did not have an as-impressive body of work? According to your logic, his opinion would not be as valuable, simply because of the differences in our standing.
I prefer the saying “it’s about the message, not the messenger.”
Discussions are much more fruitful when there is mutual and equal respect among the participants. The whole “this is what I’ve accomplished” chest-thumping erodes that.
Even non-designers can have something valuable to add – our agency conducts a number of public usability tests, and every once in awhile, an “ordinary person” would say something of value. And they have zero work experience in this industry.
With all that’s been said, it doesn’t stop me from being interested to see your work.
Judging from your remarks around the site it’s probably stuff I could learn from. I’m not sure it would colour the debate in quite the way you envision.
But, there you go… the mystery continues. You really should invest in a cape and a cowl.
25 Comments
Fantastic site & the software is pretty nifty as well. Nice submission
2008 is back with a vengeance…
Any helpful thoughts, dudeydudeydude?
Is the site down?
what exactly is ’2008′ about this design? just curious.
@dudey – haha, nice.
No, in fairness it’s a quite a nice site.The only thing I’d mention is that the pattern in the first section looks a little too busy.
The ‘Text scope’ area seems to have a few too many contrasting design ideas going on in one space.
I think it is a nice site as well.
I prefer the ‘busy’ pattern though because it relates to the brand over the “beat-to-a-pulp-so-sick-of-seeing” circles with light drop shadows that has no relevance. Maybe take the opacity down 5-10% more and you’re good to go.
Ok so am I the only one who cant see the site? I get a server error page
It may be revisiting some trends we saw a while back but I like it! Maybe its just the fact that everything is so well put together that offsets for the fact that its all been done before. It works, it flows and it definitely puts the content first.
No complaints here!
Surprised no one’s pointed out the colour changing in the big icon. It’s really well done, that and the whole site.
@Pat:
Well, technically speaking, it’s a good site. Everything is where it should be, text is readable, colors are bright and inviting. I’m sure some of the background/text contrasts fail on a few usability color tests, but overall, it’s not bad.
All in all, it’s a good site. It should work reasonably well with regular consumers too. My comment stems from the fact that the look and feel is nothing new, nor unique. I simply couldn’t remember anything particularly “exclusive” to this site after I closed the tab, other than the words “bright, shiny, and different sections.”
So… while it scores high on the technical check-list, the lack of any consistent visual branding (because of the varying “slides”) adversely affects how easy it should have been to remember the site.
(Also, making the logo bigger did nothing to help me remember it. It appeared where a banner should have been, and all the other slides reinforced that pattern by having banners at the same area – making the logo appear like a banner, and not something I should mentally retain.)
@dudeydudeydude
You seem to put your 2 pennies worth on most sites that are featured here, yet we can’t see yours?
I believe a critique should only be worthy by having a web presence themselves, how can you judge, when we can’t see your talents?
@dude
Do you know what branding consists of?
Are the consistency of font usage and the colours purple and green not consistent enough for you. I have seen branding work better, I must admit but there’s a clear relationship that flows through this one page site, that makes the ‘BRAND’ work…
super nice website, looooong
非常不错，就是网站打不开，这个挺好看的！！！
@Carl
Re: Branding – and when they decide to update, and those styling elements you pointed out are replaced, would the “branding” you speak of be carried over?
It’s the difference between a brand, and a brand campaign.
Re: Myself – I’ve long said that I prefer not to attach any “work” to my comments, simply because it can either artificially strengthen or weaken the statement and hamper discussion.
If my URL pointed to BBH, Ogilvy, or Turner-Duckworth, how would you treat my comments? As something of value?
What if somebody had a valid counter-argument, but did not have an as-impressive body of work? According to your logic, his opinion would not be as valuable, simply because of the differences in our standing.
@dude
so you lean towards the notion of ‘knowledge is power’?
I think an impressive body of work certainly can strengthen a comment, what have you got to hide?
I think the comments you make are of valid reason but let’s see the skills you possess, as you certainly possess the knowledge to a certain degree.
In the old ‘cockney’ saying… “show us your minerals”
@dude
to be honest pal, keep posting your comments without reference, I couldn’t really care, as long as you think you’re making a difference then so be it.
I don’t want to get drawn into a debate of experience and self worth etc… I know my place in the industry.
Good day!
Keep up the posts
@Carl
I prefer the saying “it’s about the message, not the messenger.”
Discussions are much more fruitful when there is mutual and equal respect among the participants. The whole “this is what I’ve accomplished” chest-thumping erodes that.
Even non-designers can have something valuable to add – our agency conducts a number of public usability tests, and every once in awhile, an “ordinary person” would say something of value. And they have zero work experience in this industry.
@Dude,
With all that’s been said, it doesn’t stop me from being interested to see your work.
Judging from your remarks around the site it’s probably stuff I could learn from. I’m not sure it would colour the debate in quite the way you envision.
But, there you go… the mystery continues. You really should invest in a cape and a cowl.